Streaming giant Netflix has announced its decision to end password sharing in India – a country in which it has millions of subscribers.It has said that Netflix accounts were meant to be used only by people living in a single household.It also said that emails would be sent to those flouting this rule.The company has been cracking down on password sharing across the world in a bid to boost revenue after a slump in growth since the pandemic.
Netflix has been wrestling with a sharp slowdown in growth since the pandemic, as competition heats up, households grapple with rising costs and it reaches what analysts see as saturation point in some of its biggest markets.
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