Boots reports that sales of COVID tests have jumped by more than a third this month as people suffer more coughs, sore throats and headaches.
And users of the ZOE health app are also reporting more COVID symptoms.
Data for 29 July shows that 789,695 people across the UK are estimated to have symptomatic COVID.
Rates are currently highest in the South West of England with between 931 and 1,628 daily new cases per million people – with Wales not far behind with between 591 and 1,755 new reports a day per million people.
The latest data from the Government dashboard shows 677 patients in England had a positive test in the week to 21 July, up from 465 at the end of June.